THE BEST TIME FOR A BIG UPDATE (& Shameless Self-Promotion)

By Nora Zelevansky / October 24th, 2011

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Well, the rumors are true.  Oh.  Wait.  You haven't heard buzz in the press about my move to NYC?  (And by "press" I mean on my Facebook page.)

The Drewser & I are headed back to the east coast, where an NYC apartment already awaits.

In the meantime, it's been fashion and beauty central online for me, hitting events and launches all over the place.

Also, I'm not sure if I've even mentioned this on PL before, but I have a novel coming out in the spring!  It's a very big deal for me, so I can't even pretend to be cool about it.  The book is called "SEMI-CHARMED LIFE" and I'm sure you'll be hearing more about that from me in the coming months.

That's monopolized a lot of fun time too (in a great way), along with my good old "Fit Like Us" blog (which, considering my lack of exercise lately, should really be called "Fit Like Anyone Else").

Anyway — a few highlights from the last few eons for your reading pleasure (one hopes):

Geren Ford's new multi-purpose space with boutique The Annex, showroom and event area opened this weekend (pictured above).

Warren Tricomi Salon's west coast partner Kaz Amor just launched a new haircare line (mostly au natural) called VoCe.  It's all about the Surf Mist.

Beckley Boutique (on LA's Melrose) owner Melissa Akkaway launches her inaugural clothing line, Beckley By

Veuve Clicquot & Rachel Zoe got together for some polo and some charity fundraising at Will Rogers State Park in the Pacific Palisades.

Dior Launches Scented Nail Polish (like roses!) and a whole new "Garden Party" cosmetic color palette during a luncheon at The Chateau.

Beauty happenings in LA: Natura Bisse teamed up with The Beverly Wilshire for a spa dinner fit for The Hunger Games' Capital; The Nail Bar opens at The Beverly Wilshire & Rossano Ferretti opens in Beverly Hills.

Vosges Chocolate lands in Beverly Hills with some exotic takes on chocolate from curried versions to vegan. Daily Candy

Whetherly t-shirt company launches with an ideal cut and color from a sports wear expert.  Daily Candy

That's all for now.

xo – N.


BROOKLYN (& BEYOND): Great Green Gobs of Coconut Cake

By Nora Zelevansky / October 1st, 2011

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I've been a very very bad blogger.  Here I am posting about my inaugural experience with the whole "Cake Man" Cakeville phenomenon in Fort Greene and I've obviously stolen the above picture.  I mean, that is CLEARLY not my thumb.

To make matters worse, while we did try the above red velvet/cream cheese icing flavor, it was a bright green Coconut Cake (the color of toxic venom!) with white icing that rocked my world.

But I didn't take a picture.  Because I'm lazy.  And because sometimes I have impulse control: Eat first.  Think later.  You would too, if you tasted this stuff.

If you haven't been or aren't aware of this whole sitch, basically this is an amazing cake-specific bakery — the kind of place where they remain open daily until they run out of cake (and they usually do) and where slices weigh more than a small guinea pig.

Back in the day at my elementary school's Spring Fair, I used to always participate in the "Cake Walk" to get a free cake.  For hours upon hours, I would buy tickets and walk in circles until the music stopped, just hoping to feel the elation of winning.  I never did.  Tragic story, I know.

That's the good news about being an adult and about the existence of "Cake Man."  Sometimes money does buy (at least culinary) happiness.

xo – N.