By Nora Zelevansky / December 10th, 2010

Screen shot 2010-12-09 at 6.51.43 PM
You may not know this about me, but, when it comes to bags (and olives), I have a selfish streak.  That's right.  Stay away or get burned.

That said, my Jewish guilt overrides that animal instinct, so I'm telling you about Lockheart's sale today and tomorrow in Culver City against my better judgement.  They have only done this sale once before and, I kid you not, the prices are SICK.

You should probably go at 11am and give them time to set up (a.k.a. I will be there when they open at 10am and you shouldn't get in my way).

I just can't help but confess.  Hopeless.

Good luck!

xo – N.


By Nora Zelevansky / September 11th, 2009


Well, it's September 11th.

Do you think that date will ever sound normal?  I sort of felt like I had to acknowledge that fact because it's like an elephant in the room before moving on to talking about something of real importance: a cute boutique amidst souvenir shops in Bethany Beach!

Sometimes, when you're down and troubled and you need a helping hand and nothing, no nothing is going right . . .  Okay, sorry.  Sometimes, when the weather gets crappy or there's just too much sand in my sandwiches, I'm moved to take a break from beaching to go shopping, ladies and gentleman.

Although nearby Rehoboth does offer a slew of outlets, Bethany Beach is hardly Madison Avenue or even Melrose Avenue, if you know what I mean.  It's small town for reals.  Still, I found solace in one sweet shop called Rose Garden (there's one in Rehoboth too), where I found familiar friends like Lockheart bags and Tibi Skirts.

Anyway, on top of having a sweet little selection, the shop also was having a 40%-off sale and, though I don't usually do Trina Turk, I ended up buying the above romper in a sort of gray/green color.  Or maybe it's brown.  Whatever.  It's cute.

So, if you ever head that way, make sure to stop in.  It's like a home away from home.  If you spend your life trolling boutiques.  For work.  I have to for work.

xo – N.


By Nora Zelevansky / July 5th, 2009


The Best Link Today:

Hellooo!  More free Lockheart bag info on Purse Blog.  Apparently, the beloved LA bag company is GIVING AWAY yet another purse.  Count me in.  Just glad everyone's getting on board cause these gals totally deserve all the love they get.

Meanwhile, is it just me?  Or do you kind of want the chair pictured above too (in a pic from Purse Blog)?  And the deck of the house it sits on?  And the beachy Cape Cod life attached to the deck?

xo – N.

xoxoxo – N.


By Nora Zelevansky / April 29th, 2009


The Best Link Today:

Purseblog gave props to my peeples at Lockheart today, which I always think is a good thing.  All my peeples . . . sorry.  I'm having flashbacks to 1993.

Anyway, you know how I love to ramble about their vibrantly hued totes.  Just glad others–experts no less–are on the same tip (especially now that Lockheart has been doing giveaways).

Better recognize.

Oh, you already did.

xo – N.


By Nora Zelevansky / March 9th, 2009



(Lockheart Co-Founder Jennifer Tash & The New Bag Love of My Life)

I love bags.  You love bags.  We all love bags.  Those of us with souls and boobs love bags.  Personally, I'm particularly fond of the bold, unabashed colorful ones (though not necessarily busy), which make a boring old jeans and tee combo feel fresh.

So, a couple years ago, when I was lucky enough to meet Jennifer Tash, co-founder (with longtime biz partner Trang Huynh) of burgeoning bag line Lockheart at their Culver City offices, I was blown away by the whole situation:

First of all, never have I met a bunch of "bag ladies" with so much passion and true commitment to their craft.  Second of all, you walk into this bustling sort of creative, chaotic wonderland and can basically experience the life-cycle of a tote, hobo, or purse from the leather scrap and inspirational image stage to a rainbow of "rich hippie"-style samples with Lockheart's signature vintage hardware, high-end textile lining and countless innovative pockets.  (All the better to hold POCKET LINT, my dear).

(Leather samples, Just One Of The Many Lockheart Doggy Mascots, Me Looking Sloppy Compared To Another Fabulous Bag, Just Some More Fabu Bags)

To this day, when I come by their offices to view a new season's collection or to grab some goods at one of their seriously incredible sample sales (stay tuned at POCKET LINT for info on these UNMISSABLE sales as they arise), I plan to stay for 20-minutes and an hour later I'm still touching, ogling and oohing and aahing.  Cause, even when a Lockheart bag gets too embellished for me or just doesn't quite suit my style, the techniques are fascinating and the quality is impeccable.

Most, recently, I fell in love with the above (top) pink, purple and brown Bargello Geometric Yarn-style bag, which looks like a woven thread pattern, but is actually made with leather.  And I ended up writing a story for Riviera (O.C.) about the bag's young SoCal designer, Genette Sasser, who actually started out as a shoe designer. You can read that here.

(Bags, Bags, Bags and Genette Creating Patterns For Bags)

Anyway, these ladies have been promising to get their website up-and-running for a while, so keep an eye out cause it should be up soon.  (Meanwhile, if you google them, you'll find lots of e-stores, but specifically I found the Bargello-style clutch at Saks).  And keep an eye out here for sample sale info too.  Seriously, the sales are not to be missed.  From one bag lover to another.

xo – N.