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What’s The (Fashion) Story? “Sisterhoods of Style” in The LA Times

By Nora Zelevansky / August 12th, 2012

Meet the Smith sisters, the impossibly cool kats behind the clothing line you’re about to start hearing about constantly and seeing everywhere nonstop, Elkin.  Don’t they look like dolls here or some inexplicably updated Renaissance painting?  You might recognize their stuff from the recent cover of New York Magazine, featuring the cast of GIRLS largely dressed up in Elkin frocks.

This duo is just one of the sister designer teams—also including the Malakpour sisters behind coveted accessory line NewbarK and the Thornhill sisters-in-law behind drool-worthy new jewelry line Liv Haley—I wrote about for yesterday’s SISTERHOODS OF STYLE story in the Los Angeles Times “Image” section.

My editor gave me a heads up late last week that the story would be getting the cover, which is always amazing news, but I still get excited for the reveal of what it looks like; it’s a surprise.  I think it ended up looking beautiful!  Also, with all the book craziness lately, it’s kinda nice to focus on journalism for a sec!

Anyway, I may be in Brooklyn right now, but in spirit I’m still in LA too … only with a smaller apartment, better bagels and less Earth Bar nearby.

xo – N.

It’s Been A While: Shameless Self-Promotion

By Nora Zelevansky / April 23rd, 2012

Screen shot 2012-04-22 at 5.48.43 PM

If this post is incoherent, it's because I've finally succumbed to exhaustion.  Someone send me to one of those resorts/rehab facilities for celebrities, where I can go drink cucumber water and let other people take care of all my crap!

Who knew that setting the stage for a book release was so much work?  I guess it isn't unless you make it that way.  There's just an endless amount of things you can do to try to promote a novel and, though I'm sure some amount of it doesn't work, you want to exhaust every possible opportunity.  At least I do.  Still, I'm not complaining because I'm beyond excited (and not suave enough to hide it), but … I am tiiiiiiired.

Anyway, all that sleepiness certainly disappeared for a hot second, when Vicki, my editor at St. Martin's Press, sent me the above book cover, which is close to the finished version.  Yay!  I'm especially grateful for the effusive blurb from writer Molly Jong.  It's just so comforting to get positive feedback at this juncture. 

I've taken to Googling myself and the title, Semi-Charmed Life, kind of consistently (yeah, whatever, I admit it) to see if there are any new developments online.  That's how I discovered that I'd been added to Goodreads and, just this week, that the book seems to be available for pre-order at Target.com.  LOVE me some, Targé!  That was very exciting for me.

Meanwhile, I've been a busy bee, trying to pay my rent by writing the usual journalism stuff.  Here are some potentially fun reads from the bunch (maybe?):

For Style.com, a round-up of new spring spa treatments.

My Dame Magazine story on giving up cilantro for a year to become a millionaire and also a story on why smart women like "bad" TV.

A Huffington Post story on how I can't tell the difference between Park Slope and Portland.

My Huffington Post interview with Project Runway All Stars winner, Mondo!

A short interview for C Magazine with famous oncologist Dr. Agus about his new book, The End of Illness.

An interview with the goat farmer and creator of Laloo Ice Cream.

That's all for now!  Excuse me while I go pass out.

xo – N.